The importance of executive eminence in the age of anxiety

Great expectations were set for 2020, but in a little over three months the world had already been thrown into a whirlwind of uncertainty. We’re living in an age of anxiety. It’s become harder than ever for consumers to make the right decisions – or even to know what do in the current climate and are increasingly looking to brands and their leaders for guidance and stability. However, simply responding on Twitter is not enough – brands need to become the change they are tweeting about.