This lesson offers a deep dive into understanding the motivation of diverse groups of people, whether employees or customers. It argues that understanding your team's values is so much more important than setting them a mission. Dr Uwana Evers, a leader in values setting at Pureprofile, discusses why values-based marketing is becoming so important when the target is real human beings. Joining Dr Evers for the debate are Dr Oliver Rahn, Principal Consultant, OCORA Consulting, Nic Jones, CEO at Pureprofile, Scott Laird, director of people and culture at Initiative and Stephen Holden, Honorary Adjunct Professor, Macquarie Graduate School of Management.
Dr Uwana Evers
Dr Oliver Rahn
Director - People and Culture
Honorary Adjunct Professor
Macquarie Graduate School of Management