While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.
Gai Le Roy
CEO
IAB Australia
Up Next:
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
16:50
Unlocking the Potential of Generative AI in Advertising
31:09
How La Colombe and Kia Used AI to Improve Advertising Outcomes with LoopMe
Try these courses
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Learning Path:
The Fundamentals of Content Marketing
5 Videos, 2.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.