Disruptive ecommerce brands such as hipages achieve strong growth using paid search to catch the jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out. Stuart Tucker, Chief Customer Officer at hipages leads this lesson, joined by KPMG.
Stuart Tucker
Chief Customer Officer
hipages Group
Karen Halligan
Practice Lead Media Advisory
KPMG
Chris Schilling
Associate Director, Economics
KPMG
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