The Leadership Gap: The Blueprint for Customer Centricity

While most marketers prioritise knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences. Lynne Kjolso Vice President Global Corporate Sales at Microsoft explains how to work more effectively.