The Leadership Gap: The Blueprint for Customer Centricity


Up Next:

31:35

How AI Will Help Marketers Do the Best Work of Their Careers


While most marketers prioritise knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences. Lynne Kjolso Vice President Global Corporate Sales at Microsoft explains how to work more effectively.
Lynne Kjolso Vice President Global Corporate Sales
Microsoft


Try these courses



Learning Path:

Sports Marketing

6 Videos, 3.5 hrs
Learning Path:

The Fundamentals of Blockchain

4 Videos, 2 hrs