Over the years as marketers & society at large, we have all learnt a fundamental human truth: we have a responsibility to do better for the planet. The notion of purpose has grown as corporates start to make the connection between doing good and linking that to commercial outcomes.
How can we measure the value of purpose? Vijay Solanki Chief Consultant at The B'old Intern introduces his new metric called ‘Net Purpose Impact’. This measures the public's opinion on whether or not a brand/company is 'making the world a better place' and whether they are 'Doing Well' or 'Doing Good'.
The B'old Intern