McDonald's and its long-standing agency DDB divulge their secret recipe to a 45+ year relationship in adland. McDonald's director of marketing Jo Feeney and DDB MD of strategy and innovation Leif Stromnes discuss how to make the client/agency marriage work and manage difficult conversations, creativity and the keys to a long-term relationship in an evolving industry.
Jo Feeney
Director of Marketing
McDonald's
Leif Stromnes
Managing Director, Strategy and Innovation
DDB
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