Winning In The Moment: Building a Performance Marketing Culture

Winning in the moment with today’s customers requires a completely different way of working, especially in retail. The traditional hierarchies of campaign-driven timelines and budgets hold brands back from building long-term value with their customers, while the fragmented landscape of platforms and data doesn’t do marketers any favours. The Warehouse Group and Omnicom Media Group share this lesson on how they’re rewiring their teams, their cultures and their ways of working to deliver meaningful innovation and growth for New Zealand’s largest general merchandise retailer.