Cam Dinnie outlines the key challenges that marketers face when striving to maximise the quality of programmatic inventory. Bad actors have become more sophisticated and bots aren't the only risk when buyers search for quality supply. This session will highlight how poor inventory quality hides in plain sight and simple steps to increase supply chain transparency.
Learn how data and research can demonstrate the value of an in-store visit.
09:09
4: The Seven Sins of Supply Chain Transparency
Cam Dinnie outlines the key challenges that marketers face when striving to maximise the quality of programmatic inventory. Bad actors have become more sophisticated and bots aren't the only risk when buyers search for quality supply. This session will highlight how poor inventory quality hides in plain sight and simple steps to increase supply chain transparency.
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