The Evolution of Gender: Are Marketers Keeping Pace with Australia’s Changing Views?

Australia is seeing a shift in views of gender, with increasing numbers of Australians accepting and supporting gender identities and nuances outside of the traditional ideas of what it is to be a man and woman. But Australians also believe brands are not keeping pace with this shift. In this lesson, we hear from slam poet and activist Audrey Mason-Hyde, David Gray, Strategy Consutant at Nine, Hannah Krijnen Director at FiftyFive5 and Vanessa Lawrence, Publisher at Pedestrian Group. How do different Australian audiences feel about moving away from the binary construct of gender? What happens to a brand’s marketing when so much segmentation is focused on gender?