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Tech Today: Insights

4 Videos

OpenX: The State of Digital Advertising in 2019

Data, Programmatic & Ad Tech, Technology, Short Talk, APAC 2019

About
Speakers

Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible. Kicking off the Brand Innovation Track, OpenX co-Founder Jason Fairchild takes the stage to talk about why we’re seeing an asymmetry in spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance.

Jason Fairchild Co-Founder
OpenX

In this Playlist

12:23

1: Demystifying A.I. For the Future

We are surrounded by hysteria about Artificial Intelligence. There is hysteria about how powerful algorithms will become, how quickly it will happen and the jobs it will replace. Senior leaders are confused and don't know where to turn to get an honest assessment. And marketers are being bombarded with promises of AI fixes which are still a long way from reality. In this entry-level lesson, Lucio Ribeiro, a lecturer in AI at Deakin University and RMIT, will explain what's really going on...