Bringing fans into entertainment franchises today requires much deeper immersion than ever before. In this session, Clio Awards Editor-In-Chief, Tim Nudd, speaks with Emily Montoya, Co-Founder/SVP of Brand and Jason Kreher, ECD, Accenture Song, about constructing intricate fan experiences to deepen connection for real-world and digital products. We’ll explore Meow Wolf's Omega Mart campaign and dive in to how myth-making and world-building can cement fan loyalty in a hyper-competitive space.