Context Is Key, But What Are We Unlocking?
As the media environment becomes more dynamic and fast paced, it also becomes increasingly risky. Keyword lists no longer serve the purpose they once did, and in fact now steer dangerously into the realms of discrimination. Contextual solutions are the best way forward to ensure you both protect, and crucially grow, your business. Join IAS in conversation with Liz Salway to discuss how context is key, and what potential you could be unlocking in your media plan.