Beyond the Lockdown: Rethinking Parenting and Work in the Ad Industry

Work and parenting have never been more important topics. With much of the world in lockdown, many of us are living and working at home along with our children. But there is a tension between our current reality and perceptions of parenting within the advertising industry.

Just a third of mothers regard the media sector as inclusive, while 70% of non-parents worry that having kids would be a barrier to career progression. These statistics from the latest chapter in the ‘UK by UM’...

Streaming TV: A Big Opportunity for Small Business

Streaming TV isn’t new—it’s now. In fact, 90% of 13-54 year olds watch TV through one or more streaming services. Out of Hulu's 83 million ad-supported viewers, 47%, or 39MM, identify as cord cutters or “cord nevers”—who have never even owned a set-top box. What does this mean for you as an advertiser? It is now more important than ever to add Streaming TV to your media mix. Watch this webinar presentation to learn how: - You can reach this highly engaged audience by location,...
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