The COVID-19 crisis has had a major impact on the way we view interactivity, positively shifting perceptions around how efficient we can be in the virtual world. Demand for virtual experiences that replicate or enhance physical experiences has accelerated. In 2019 Verizon Media, outlined the impact 5G would have on immersive media. With 5G technology having advanced significantly and as we emerge from the pandemic, hear how this new generation of connectivity will define how humans live,...

On one hand, consumers are thirsty for innovation and relevant experiences. On the other, brands are surrounded by a universe of possibilities. In the midst of all of this, a whirlwind of information is available. In this keynote, Iván Markman, Chief Business Officer at Verizon Media, discusses how AR, VR, XR and 5G will play an important role in this landscape and should be part of the agenda of agencies, publishers and advertisers around the world.

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection. While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."

5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.

Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!

By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.

With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and...

With several emerging technologies furthering the advancement of immersive experiences in advertising, the creative possibilities for marketers are endless. Join Verizon Media’s Ryan Soutter for a journey through the new reality of XR and how to prepare for the fourth industrial revolution as we approach the 5G era.