Kavita Cariapa

Kavita leads Commerce Activation & Strategy at dentsu, delivering customized solutions for advertisers navigating through the ever-changing Retail industry. Kavita believes in developing holistic omnichannel strategies that prioritize the customer experience and journey. Her focus at dentsu is strategic consulting, educating advertisers about the intersection of traditional and retail media networks, developing best-in-class partnerships and tech stacks, and ultimately creating positive customer experiences and driving business outcomes.
Kavita has broad retail and omnichannel commerce experience, with roles across Product Buying/Planning, Corporate Strategy, Merchandising, Product Development, and Retail Media. Prior to dentsu, Kavita consulted various companies across industries such as Softlines, CPG, Toys, and Beauty on how to successfully build infrastructures and product lines for long-term success in their e-commerce channels.