In this session...
Agencies are increasingly being asked to have expertise around retail and commerce media — join Dentsu, Criteo and Best Buy Ads for a discussion on how agencies can build out these capabilities and get the most out of working with retail media networks.
What You'll Learn from This Session...
- Retail media is forecasted to be bigger than linear TV by 2025, now is the time for agencies to build out, test and learn around commerce media.
- Partnerships between retailers and agencies can unlock new advertising opportunities.
- There are solutions that make full-funnel commerce media buying accessible and self-serve for agencies.
- Retailers can provide valuable insights to agencies on the brands, categories and businesses they represent.
