Stephen Selsor
Stephen is a Sr. Marketing Manager at HP. His team is responsible for developing and implementing the route-to-market strategy for HP’s consumer printer hardware products in North America. A key component of his team’s work was developing the most recent HP Smart Tank printer campaign, “Something You Can Trust” which was built on a key insight around HP’s strong brand reputation.
Prior to Stephen’s current role, he spent over a decade in media strategy and planning at agencies and at HP's in-house media agency with a focus on developing data-driven media strategies across paid media channels inclusive of TV, audio, digital, social, programmatic, and addressable channels.