David Lang is an Emmy award-winning television producer who has brought his talents to the marketing world as Chief Creative and Experiences Officer at GroupM, NA, the world’s largest media holding company, as well as Chief Content Officer at Mindshare, NA.
Widely regarded as a pioneer in branded content, Lang’s leadership role at GroupM primarily focuses on driving unique ideas and creative experiences focusing on solving client’s business issues, while working in collaboration with GroupM’s award-winning agencies and the GroupM Investment team. Lang is also responsible for leading the creation of best-in-class frameworks – from content strategy and media partnerships to influencers, as well as driving innovation regarding creative tech, AR/VR, shoppable ads, and other experiences.
As Chief Content Officer at Mindshare, Lang built an extensive Content Studio that has produced over 1200 projects for Fortune 500 marketers across a vast array of categories and demographics.
David Lang Job Title Chief Creative and Experiences Officer, North America Company GROUP M
