In this session...
The shift of advertisers towards CTV has sparked a creative revolution. Free from the confines of Linear TV, advertisers are now treating CTV as a blank canvas where they can take storytelling risks and experiment with bold styles and offers. This session brings together leaders from the brand, platform, and research sides of CTV to examine how brands are using the flexibility of CTV to show off their creative muscles and identify what’s resonating (or not) with audiences.
What You'll Learn from This Session...
- Understand how brands are approaching ad creative differently on CTV.
- Identify what creative approaches are breaking through with CTV audiences.
- The advantages of CTV platform versus Linear for creative execution.
