Oswald Méndez

As Chief Marketing Officer, Oswald Méndez leads marketing strategy and growth across Canela.TV, Canela Music and Canela Kids. Prior to joining Canela, Oswald founded Collective Transformation, a firm focused on developing innovative solutions for media companies, advertisers and marketers coping with the new, challenging U.S. multicultural mindset. Before that, he was CEO and Co-founder of New Majority Ready, a marketing & business company helping businesses realize the impact America’s cultural transformation has on their strategy and create a path to new revenue through the lens of the new majority. 

Méndez held executive positions at BBC America, MundoFox Broadcasting, and FIC. Earlier, Méndez spent two decades working for global and domestic agencies such as McCann-Erickson Worldwide and the team that launched Universal McCann globally. He was a Managing Partner at The Vidal Partnership and began his career in the multicultural space at Conill Advertising.