In this session...
The U.S. Hispanic population is nearly 64 million, with $2.1 trillion in buying power and an undeniable force driving current and future consumer behavior and brand engagement.
Join Canela Media and global stars from their breakout Secretos franchise for a discussion on how to unlock the impact of the most influential market through diverse, authentic, representative and accessible content.
What You'll Learn from This Session...
- Learn how advertisers and brands can authentically connect with Hispanic consumers at scale and unlock new audiences for growth.
- Gain insights about leveraging cross-platform data to identify U.S. Hispanic audiences with increased precision.
- Hear how to drive high engagement and results with culturally relevant content and stories.
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