Michelle Hillman

Michelle brings together leading creative agencies, corporate partners, media and technology platforms, and nonprofit and government clients for the Ad Council and its over 30-plus social impact campaigns.

Michelle oversees national campaigns that transform culture, including the award-winning Real Deal on Fentanyl and Tear the Paper Ceiling efforts, the latter designed to raise awareness of the invisible barrier that comes for people without a bachelor’s degree.

In 2021, Michelle co-led the creative campaigns development and grassroots activations for the Ad Council’s COVID-19 Vaccine Education Initiative, the largest and most urgent communications effort in American history and the iconic campaign, Smokey Bear’s “Only You Can Prevent Wildfires,” the longest-running social good campaign in U.S. history.

With over 25 years of experience, Michelle has proven her power and ability to enact change around pressing social issues like opioid abuse, gun safety, and refugee support.