In this session...
Ogilvy believes that creativity is key to unlocking ‘unreasonable impact’ for clients — impact that not only helps drive business but also drives culture. From our work with Dove on #BlackHairIsProfessional and the CROWN ACT, to creating WOMAN CORP with the ERA Coalition, to our efforts with the Ad Council and Opportunity@Work to 'Tear the Paper Ceiling', this panel will explore what it means to create real, measurable impact in marketing and how Ogilvy is working with clients to push that modern imperative a step further.
What You'll Learn from This Session...
- Creativity's power to extend beyond commercial marketing, as a force to shape cultural norms, drive social change and influence public opinion.
- Harnessing the principles of marketing — persuasion, engagement, meaningful connection — to inspire action.
- Evolving our idea of brand impact to include the potential for systemic change, informing policies and even laws.
