Hugh Scallon joined VaynerMedia full-time in Sept 2022 to lead a new global video activation desk. This followed a year+ advisory role in the same capacity from his media consultancy.
He guides, trains and counsel’s internal teams and client leaders on modern video. Hugh also is market-facing, working with linear and non-linear TV partners on ways to activate for brands.
A current focus is on building out the agency’s ‘TV 3.0’ product, which looks at convergence of TV, streaming & social video with a view towards brand needs for creative, analytics and trading.
Hugh is also the founder of 5-Star Marketing Advisors LLC, a boutique media consultancy created in 2019. The advisory practice serves DTC brands, digital agencies, publishers, and their ad tech/data platform partners. It drives growth unlocks by bridging ‘know-how’ gaps in strategy, go- to-market operations, team design, ideation, insights, and industry relationships.
Through the consultancy, he was embedded at CTV/OTT demand side platform MadHive from 2019-2021 helping guide the programmatic platform’s 1st direct agency/brand sales solution.
Hugh Scallon Job Title VP, Head of Video Activation Company VAYNERMEDIA
