At Walmart Connect, Jenna leads the strategic partnerships team that works with industry leaders to bring innovative ad experiences to Walmart advertisers. Jenna led Walmart Connect's partnership with The Trade Desk to launch the Walmart DSP, and oversees critical relationships with premium CTV suppliers such as with Paramount. Most recently, her team launched the Innovation Partner Program, a series of test-and-learn initiatives with leaders such as TikTok, Snap Inc., Roku, and shoppable livestream platforms Firework and Talkshoplive.
Jenna Chen Job Title Strategic Partnerships Director Company WALMART CONNECT
