Esra Bacher

Esra Bacher is Managing Partner, Programmatic Investment Lead at GroupM. In this role, she manages partnerships and programmatic investment Strategy for GroupM across programmatic with major focus on CTV. Utilizing the power and sophistication of GroupM’s position in the marketplace, Esra has been leading some key initiatives that help GroupM clients to access quality inventory with full supply chain transparency. She negotiated key partnerships with SSPs, publishers and buying platforms incl DSPs with main goal of creating quantifiable buying advantages in programmatic for GroupM clients. Esra is a trusted partner to GroupM agencies, clients, and vendors thanks to her fair, but direct, approach to deals, her commitment to finding terms that are wins for everyone involved, and her expertise in the digital landscape spanning formats and platforms.