In this session...
The streaming landscape combined with cross-screen engagement has taken advertising to a whole new level, with advertisers now being able to gauge their performance across multiple devices and reach much larger audiences.
But with audience fragmentation and fierce competition in the streaming space, publishers and advertisers have been forced to reassess their strategies in order to meet the dynamic needs of today’s diverse audiences and the ever-evolving streaming landscape.
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In this discussion, our panelists will explore how advertisers and publishers can tailor their strategies specifically to the streaming era and work together to reach a wider-ranging audience and gather advanced insights into their performance like never before.
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What You'll Learn from This Session...
- Understand strategies for reaching fragmented audiences
- Use powerful data and insights to drive performance and strategic investments
- Learn how to incorporate streaming and CTV to linear media plans
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