In this session...
We've entered a new wave of supply path optimization (SPO), with brands and buyers taking increasing ownership of their programmatic supply paths in order to increase transparency, efficiency and sustainability. Join leaders from GroupM, The Trade Desk, PubMatic and MiQ as we discuss how buyers can harness SPO in order to take control of supply and boost advertiser ROI.
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In this discussion, we’ll look at the impact of initiatives like SSP Consolidation, Auction De-duplication, API-Driven Trading and Supply Chain Reporting in helping shape the future of programmatic and the role of supply path management in meeting an expanded set of considerations in driving performance.
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What You'll Learn from This Session...
- The impact of SPO initiatives like SSP Consolidation.
- How buyers can harness SPO to boost advertiser ROI.
- The role of Supply Path Management in driving performance.
