Laura Galietta serves as Head of Integrated Ad Sales Marketing for Warner Bros. Discovery. She is responsible for forging strategic alliances with advertisers and leading the ad sales marketing staff for Warner Bros. Discovery’s suite of iconic networks. Galietta also oversees the development of customized multi-platform solutions for clients, designed to stimulate incremental revenue, build strong promotional relationships with network advertising partners, and create marketing partnerships that leverage sponsors’ marketing and media to drive programming, tune-in and brand awareness.
Laura Galietta most recently served as Group Senior Vice President, Integrated Advertising Sales Marketing and Consumer Products Licensing for Discovery, Inc., where she was responsible for positioning the portfolio and forging strategic alliances with advertisers and leading the Advertising Sales Marketing team for Discovery’s suite of iconic, real-life networks. In 2006, Galietta joined Scripps Networks Interactive, which became part of Discovery, Inc. in 2018. Prior to that she served as Vice President of Consumer Marketing at National Geographic Channel where she built awareness, distribution and promoted the network to consumers and all business constituents. She also identified channel programming priorities and developed targeted promotion and media plans to maximize viewership and drive tune-in.
Before National Geographic, she worked at Turner Classic Movies, where she was Vice President of Strategic Partnerships and Promotions. In this role, she was responsible for developing promotional strategies and brand building partnerships for both the network and online groups to increase awareness for key programming initiatives. She also held positions as Director of Interactive Marketing and Director of Affiliate Marketing while at Turner.
Galietta has been an active member in Women in Cable Telecommunications, a Class XVII graduate of its Betsy Magness Leadership Institute and a member of Chief, a private network focused on connecting and supporting women leaders. She’s been named to CableFAX’s “Most Powerful Women in Cable” list three times (2010-12) and was also named one of Advertising Age’s “40 Under 40” in 2006. Galietta has also received several Cable & Telecommunications Association for Marketing and PromaxBDA awards for her work.
She received her bachelor’s degree from St. John’s University and resides in Brooklyn, New York.
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