Chin Ru Foo

Chin Ru Foo is CEO and founder of consultancy Crew and Riot.

She was previously Global Brand Director, Irish and American Whiskey & Trailblazer Brands, which includes a focus on Tullamore D.E.W., the world’s second largest Irish whiskey brand.

Chin Ru joined William Grant & Sons in January 2017 as Associate Brand Director, Trailblazer Brands, which incorporates Sailor Jerry, Reyka Vodka and Milagro Tequila. Chin Ru’s repositioning of the Sailor Jerry brand saw the rum exceed the million case mark, with The Spirits Business naming Sailor Jerry one of ‘the rum brands to watch in 2018’.

Before joining William Grant & Sons, Chin Ru was the Baileys Global Strategy and Content Creation Manager having spent nine years working for Diageo across senior positions in Singapore, London and Dublin.