Jeannine Shao Collins

Jeannine Shao Collins is the President of the SeeHer, the largest global movement to eliminate gender bias in advertising and media. SeeHer was established in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient to increase accurate portrayals of women and girls in marketing and entertainment.

Before SeeHer, Jeannine was the Co-Founder/CEO of Girl Starter, a reality television series featuring female founders that aired on TLC Discovery Networks. She also served as EVP/Chief Innovation Officer at Meredith Corporation. Collins is an industry-recognized executive named “Publishing Executive of the Year” by Adweek, a “Woman to Watch” by Advertising Age, and she was inducted to both the MINS’ Hall of Fame and the AAF’s Hall of Achievement.