In this session...
Missed this session earlier live at Advertising Week New York? Catch it online right here at the Amazon Ads Channel in a replay of one of our hit sessions.
Unconscious bias continues to influence how Asian and Pacific Islander (API) female characters are depicted in media and marketing. To help creative teams more accurately represent API women and girls in these industries, SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, Gold House, the leading Asian and Pacific Islander changemaker community, AMC Networks, Meta, Paramount Network, Publicis Groupe, Shutterstock, and more have joined forces to create the first-ever #WriteHerRight: API Female Storytelling Guide.
View More
This panel will officially launch the guide and include key insights from entertainment and advertising leaders, as well as feedback on the state of the industry from API women and girls. A panel discussion moderated by Janice Min featuring Eva Chen, Padma Lakshmi, Geena Rocero, and Jeannine Shao Collins will illuminate the immense opportunity that lies in authentic representation. The conversation will emphasize the need to invest in API female talent in front of and behind the camera, so the industry can better portray API females, who are so often underrepresented or stereotyped.
View Less
