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In this session...

WWE is renowned for its world-class, diverse talent roster and for creating household names such as The Rock, John Cena, "Stone Cold" Steve Austin, The Undertaker, The Bella Twins and Becky Lynch, to name a few. WWE Superstar Becky Lynch is a global sensation; a world class athlete, entertainer, philanthropist and... mom. She has been featured on the cover of ESPN Magazine, was the first female Superstar on the cover of a video game, appeared on 7 million Post Golden Crisp cereal boxes and in the season five premiere of Billions. While Becky is building her iconic brand, WWE’s VP of Digital, Steve Braband is helping build WWE’s digital and social media empire around the world. With more than 1 billion social media followers, WWE is one of the most engaging and entertaining brands. Under Steve’s leadership, WWE is creating measurable impact and results across the company’s global social and digital platforms.

On this panel, Becky will discuss her success in and out of the ring and how she is building her brand and Steve will showcase how WWE utilizes the different digital platforms, creating new content to grow our fanbase and will share critical insights into how to monetize content to make the most of every post.

With a combined social media following of 12.4 million followers across Facebook, Instagram and Twitter, WWE Superstar Becky Lynch is not only one of the most influential WWE Superstars, she is also one of the top 15 most followed female athletes in the world alongside the likes of Serena Williams, Maria Sharapova and Alex Morgan.

Whether she’s teasing her next main event match or sharing a behind-the-scenes look into her family life, Becky brings her authentic self to social media and has cemented her brand as an iconic athlete. In this panel, Becky will discuss her success on social media and how digital platforms have helped her build her brand but also kept her grounded in her relationship with WWE fans around the world.

Also, Steve Braband will discuss how Superstars like Becky show up across digital platforms alongside WWE partners and influencers to reach wider audiences than ever before. He’ll also share insights into how to monetize content to make the most of every post. View Less

What You'll Learn from This Session...

  1. How to balance representing yourself and your brand as a WWE Superstar.
  2. Why simply posting edge-of-your-seat content is not enough to keep fans engaged and reach new audiences.
  3. How partnerships can be the ticket to the most enticing digital content.

Presented with


Becky Lynch WWE Superstar WWE
Steve Braband VP, Digital WWE
Michael Gewirtzman Global Vice President, Programming Advertising Week

Event Details

Event Type Session