In this session...
Web3 is top of mind as companies and brands are in a building phase, looking beyond one-off marketing programs and into a more integrated, long-term tool to enable a better experience and increased engagement for consumers. The big question has shifted from why to how.
What You'll Learn from This Session...
- Learn how NFT’s are just the beginning, not the end experience
- Why is activating in Web3 important for your brand and the importance of setting long-term goals
- The space is early – education is needed to scale adoption; how should marketers approach accordingly to attract consumers
