As the Director of Global Brand Partnerships & Entertainment, Sarah Dale oversees partnership strategy, planning and activation for Binance. In her role, Sarah is tasked with increasing Web3 awareness and adoption, and she is currently focused on creating connections between Binance and audiences across sports, music and entertainment.
In 2022, Binance announced its partnership with The Weeknd's After Hours Til Dawn Tour, the first global concert tour to integrate Web3 technology for an enhanced fan experience, it joined forces with football legend, Cristiano Ronaldo, to take the sports fandom experience to unprecedented levels, and it welcomed the world's most-followed TikToker, Khaby Lame, to the family to create relevant and relatable content - and it's just getting started!
Prior to Binance, Sarah was at Jack Morton Worldwide where she co-lead the agency's global sponsorship consulting practice.
Sarah Dale Job Title Director of Global Brand Partnerships & Entertainment Company BINANCE Connect via
