In this session...
Creating influential, profitable and authentic digital content is no easy feat, but WWE Superstar Becky Lynch and VP of Digital Steve Braband have mastered the art of captivating audiences online.
Becky Lynch will discuss how she uses social media to connect with her fans on a deeper level, while Steve will discuss WWE’s digital strategy, shedding light on their approach to how WWE has established itself as a digital powerhouse with more than 1 billion fans across its social media platforms.
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With a combined social media following of 12.4 million followers across Facebook, Instagram and Twitter, WWE Superstar Becky Lynch is not only one of the most influential WWE Superstars, she is also one of the top 15 most followed female athletes in the world alongside the likes of Serena Williams, Maria Sharapova and Alex Morgan.
Whether she’s teasing her next main event match or sharing a behind-the-scenes look into her family life, Becky brings her authentic self to social media and has cemented her brand as an iconic athlete. On this panel, Becky will discuss her success on social media and how digital platforms have helped her build her brand but also kept her grounded in her relationship with WWE fans around the world.
Also, Steve Braband will discuss how Superstars like Becky show up across digital platforms alongside WWE partners and influencers to reach wider audiences than ever before. He’ll also share insights into how to monetize content to make the most of every post.
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What You'll Learn from This Session...
- How to balance representing yourself and your brand as a WWE Superstar.
- Why simply posting edge-of-your-seat content is not enough to keep fans engaged and reach new audiences.
- How partnerships can be the ticket to the most enticing digital content.
