In this session...
Learn from industry-leading experts about how your brand can use digital-out-of-home (DOOH) advertising to showcase your brand’s sustainability efforts in ways that resonate with consumers and consequently drive in-store sales.
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An Inconvenient Truth: Marketers that don’t incorporate sustainability into their marketing and media strategies risk going the way of the dinosaur.
The Marketer’s Dilemma: Consumers increasingly hold brands accountable and primarily buy from ones who align with their values and show a true commitment to sustainability. Yet, many brands don’t know how to authentically communicate their sustainability credentials.
Walking the Sustainability Walk: Learn from industry-leading experts about how your brand can use digital-out-of-home (DOOH) advertising to showcase your brand’s sustainability efforts in ways that resonate with consumers and consequently drive in-store sales.
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What You'll Learn from This Session...
- Place-based DOOH media helps advertisers maximize their performance and drive sales
- How to authentically communicate your brand's sustainability messaging
- Place-based DOOH media offers brands a suite of full-funnel measurement solutions that provides demonstrable ROI
