In this session...
The metaverse isn’t coming, it’s already here. With more than 6 billion smartphones in the world today, digitally savvy brands aren’t waiting for headsets to become mainstream. Instead, they’re building out the real-world metaverse today through powerful augmented reality experiences that incorporate the latest technologies, from visual positioning systems to computer vision and semantic understanding.
This new tech, buttressed by advancements in cameras, AI, silicon and 5G, is making experiences more engaging, informative and collaborative, and consumers are not only paying attention but interacting with content for longer and more deeply than ever before. During this featured panel, hear from the industry leaders who are making the real-world metaverse a reality.
What You'll Learn from This Session...
- The real-world metaverse will be the next major marketing channel.
- Brands can interact with consumers through innovative immersive experiences that drive deeper engagement.
- AR/VR/MR experiences in the metaverse will power the future of brand storytelling.
