In this session...
Consumers increasingly welcome new media experiences and formats and are looking for audio and visual content that is more authentic, relevant, inclusive, engaging and personalized to them.
In an environment where the stakes are high, how should brands, agencies and media companies develop their models to engage the modern consumer? What storytelling platforms are expected to drive the next generation of growth and reimagine the consumer experience?
What You'll Learn from This Session...
- Content, advertising and commerce are collapsing in ways that will transcend what the future of entertainment and media can be.
- Future media experiences will move beyond time slot and format and unleash more creative and immersive consumer engagement.
- Growth, and the operating models to enable growth, will drive a reset to market drivers in the coming years.
