Joseph Cady serves as Executive Vice President, Advanced Advertising & Partnerships at NBCUniversal. In this role, Cady oversees digital supply, demand, and partnership strategy, leading an established team across the business and strategy functions for NBCU’s Digital and Advanced TV advertising sales business. This includes Growth Strategy, Sales Strategy & Analytics, Business Development, Partnerships, and NBCU AdSmart including Programmatic, Data Driven Linear, and Addressable - spanning a portfolio across TV, CTV/OTT and digital that reaches 230M US Adults every month. Additionally, Cady and his team partner closely with the sales teams, product teams, content teams, and distribution teams to manage the ad sales business across all screens: linear, streaming, and social.
Cady joined NBCUniversal in 2010 and served in several leadership roles across Strategy and Development, where he previously led the company’s Digital Entertainment, Lifestyle and Hispanic portfolios.
Joe Cady Job Title Executive Vice President, Advanced Advertising & Partnerships Company NBCU
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