In this session...
There’s far more to the metaverse than bored apes in hats and boring digital storefronts. For serious marketers and brands, the possibilities of Web3 present the chance to fill the missing link in our toolkit. Offering brands nearly unprecedented access to fans across the digital ether, Web3 can create consumer engagement as direct and fast as the door-to-door vacuums of a bygone era.
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There’s far more to the metaverse than bored apes in hats and boring digital storefronts. For serious marketers and brands, the possibilities of Web3 present the chance to fill the missing link in our toolkit. Offering brands nearly unprecedented access to fans across the digital ether, Web3 can create consumer engagement as direct and fast as the door-to-door vacuums of a bygone era.
What can a brand do with a verified “database” of hundreds of thousands of people connected by a direct channel? What does it look like to simultaneously host veritable thousands in digital spaces that seamlessly blend the boundaries between digital and real life? What happens to consumer engagement when a brand’s NFTs grant access to special events or are redeemable for IRL and URL rewards? What more can brands dream up to incentivize, educate and reward customers?
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What You'll Learn from This Session...
- Understand the difference between the metaverse and Web3
- Learn how brands can create new value for customers in the metaverse
- See how brands can leverage Web3 technology to offer new fan experiences
- Learn expert opinions on the trajectory of Web3 and the marketing industry
