Kimberly Doebereiner

Kimberly Doebereiner, Group VP Future of Advertising, Head of P&G
Studios, is a 30+ year P&G veteran. Kimberly has been a lifelong
learner and is passionate about exploring and defining new ways to
create consumer delight with Brand communication and engagement.
Kimberly leads P&G’s Signal Innovation team with a focus on reinventing
advertising, making communication more interesting and useful for
consumers, to build P&G’s brands. She is active in identifying new
advertising and content platforms, creating new partnerships, defining
new business models, and seeing around corners. She is the creative
guardian for Tide and has won over 25 industry awards including a
Grand Prix Cannes Lion, Titanium Cannes Lion, and a Black Pencil.
As Head of P&G Studios, Kimberly is building a new studio model, telling
stories that need to be told connected to P&G’s and the brands’
missions. She looks for innovative creative content partnerships in the
entertainment, music, and news industries to connect to culturally
relevant content. She is Executive Producer on projects like CODED,
The Hidden Love of J.C. Leyendecker (Oscar short listed, best short doc
at Tribeca Film Festival), The Tent Mender, a docu-fiction series on
FreeVee, and Cost of Winning (Emmy nominated) a sports doc-series on
HBO.
Kimberly is on the Board of the American Advertising Federation and a
member of the P&G Brand Mastery Society.