Highlights Calendar Speakers
New York 2022
Tracks Venues
Advertising Week New York 2022
How Programmatic Tech is Evolving and What That Means for DOOH
Wednesday, 19 October at 4:10 PM
The Tech Lab, Presented by eBay Ads
Ben Abbatiello
Norm Chait
Chris Grosso
Lorenzo Papa
Keith "Kappy" Kaplan
Su Kwon
The Future of Programmatic

In this session...

Join us as we discuss innovation and the advancement of DOOH advertising with some of the most intriguing thought leaders in the market.

What You'll Learn from This Session...

  1. Define key areas of growth for the channel in 2023 and beyond.
  2. Understand main challenges and opportunities for programmatic DOOH.
  3. Learn about benefits of pairing DOOH with other media channels.

Presented with


Speakers

Ben Abbatiello Global SVP of Publisher Solutions Hivestack
Lorenzo Papa CRO Captivate
Norm Chait Senior Director, DOOH Practice Lead Quotient
Keith "Kappy" Kaplan Global CEO Kinetic Worldwide
Chris Grosso CEO Intersection
Su Kwon VP, Emerging Channels Publicis Media

Event Details

Event Type Session

Track  The Future of Programmatic 

View Track
100 Broadway, 14th Floor,
New York, NY 10005
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