In this session...
Let’s face it: brands and advertisers have a measurement problem. Between the loss of cookies, changing consumer behavior and the rise of streaming, audiences have never been more fragmented, and measurement has never been more complex — or important.
Join Nielsen and industry leaders as they discuss how brands and advertisers can overcome the current and coming challenges in the media landscape and how your brand can use audience data to strategize, optimize and thrive in a cross-platform future.
What You'll Learn from This Session...
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