Deirdre Thomas

Deirdre is responsible for the commercial strategy and growth of Nielsen’s core U.S. audience measurement product suites: Nielsen ONE, National TV, Local TV, Audio, and Scarborough. Deirdre brings deep digital and x-media expertise to her role, having previously focused on digital solutions and clients. She joined Nielsen in 2011 and has served in a range of digital and x-media focused roles during that time, including client solutions, product, research, and product marketing.

Deirdre began her career as a consultant with McKinsey & Company, where she was a Business Analyst and later an Associate in the San Francisco Office. She has also managed online performance marketing for QuinStreet and Hotwire.

Deirdre graduated summa cum laude and Phi Beta Kappa from Princeton University and earned an MBA from Harvard Business School. She hails from New York and currently lives in Charlottesville, Virginia with her husband, two young children, and a growing menagerie of pets.