In this session...
Cathy Muldowney, SVP of Programmatic Sales, discusses how Clear Channel Outdoor’s programmatic advertising solutions create an even more impactful and accessible out-of-home ad experience for brands and audiences alike.
With real-time biddability, data-driven audience targeting and attribution measurement, programmatic has transformed the way brands engage with their audiences in an out-of-home setting — resulting in ads that champion quality, relevance, reach and performance.
What You'll Learn from This Session...
- Participants will realize the premium nature of programmatic digital out of home inventory.
- Brands will discover the nimbleness, optimization and accountability that comes with activating pDOOH.
- Marketers will learn how pDOOH is one of the most accessible modes of marketing, given its global scale.
