In this session...
Inclusive Marketing. The topic is trendy, but the work to be done is real. Hear perspectives from three sides of the industry — brand, agency and platform — on our shared commitment to inclusive marketing that increases the representation of historically excluded groups, invests in diverse-owned and -focused media and ensures that marketers can create work that drives growth with audiences in a multicultural world.
What You'll Learn from This Session...
- Why Best Buy is committed to inclusive marketing and how a recent campaign drove awareness of their gaming products among a diverse audience.
- How Publicis Media is gathering marketers, minority owned and targeted suppliers, agency leaders and category experts to develop long-term sustainable inclusive solutions.
- The role that creators, and platforms like Twitter, play in helping brands create cultural relevance with diverse consumers.
