In this session...
While TV advertising has changed, advertisers’ objectives remain the same. Advertisers continue to trust and funnel billions of dollars into TV to drive maximum audience reach and brand impact. The real paradigm shift lies within consumer behavior in a multi-screen reality, the continued growth of ad-supported content platforms and an industry-wide quest towards a greater understanding of TV effectiveness — from ad exposure and reach to influence, engagement and outcomes.
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A conversation with advertisers will kick off the day of Converged TV discussions, painting a picture of their multi-screen reality in reaching audiences and closing the measurement gap in the new marketplace.
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What You'll Learn from This Session...
- The buyers outlook for 2023 converged TV ad spend.
- The metrics buyers can’t live without and will kick to the curb.
- The measurement innovation that meets the needs of the advertisers and consumers.
