Jo Kinsella

Jo is President of InnovidXP, the first global measurement platform supported by ad-serving data and creative personalization. She was previously President at TVSquared, the largest global measurement and attribution platform for converged TV, which was acquired by Innovid in February 2022.

At TVSquared, Jo ran the company’s commercial portfolio, including client relations and strategic partnerships across the media ecosystem – from brands and agencies to networks and publishers. A creative and passionate leader, Jo drove TVSquared’s leading position in linear, CTV and digital video measurement, and helped shape today’s converged TV advertising industry by bringing transparency, accountability and proof of performance to the forefront. Jo has scaled large enterprise customers and empowered thousands of advertisers in 75+ countries to leverage cross-platform measurement at scale.